Writing
Perspectives on product strategy, growth marketing, and building ventures — drawn from over a decade of practice
A practical framework for product managers to integrate AI tools into research, strategy, and execution workflows — drawn from real experience across beauty tech, fantasy gaming, and cross-border trade.
How I used product management and AI tools to help a women-led Ugandan skincare brand prepare for US, UK, and EU export through the DHL MBA Fellowship.
How applying product management frameworks to an energy transition strategy helped size a £1.275bn TAM and design commercial pricing models for the renewables equipment market.
The decision framework behind pursuing an MBA at the University of Glasgow Adam Smith Business School after 12+ years of industry experience, two startups, and a product management career.
Practical frameworks for solving the chicken-and-egg problem, managing supplier relationships, and building trust in two-sided marketplaces, drawn from building Greenflip.
The story of building Greenflip from zero: a two-sided marketplace connecting 50+ Indian tribal artisans to 800+ global customers in the £2.6bn handicraft sector.
How to build product foundations that balance competing constraints: regulatory compliance across fragmented state laws, real-time data, payment security, and growth mechanics.
How applying Stanford's product management frameworks to a 0-to-1 fantasy cricket prediction platform achieved 1.2M monthly impressions and 3x ROAS.
Lessons from leading go-to-market for 15+ connectivity product launches across multiple Indian metro markets, coordinating across Product, Sales, Engineering, and agency partners.
A practical guide to implementing ABM programmes and marketing automation that increased qualified B2B leads by 15% and improved MQL-to-SQL conversion by 18%.
What I learned leading product positioning and launch for Skin Beauty Pal, India's first AI-powered skincare app using image processing for personalised recommendations.
How the IIT Delhi Executive Management Program in Strategic Innovation and Business Analytics shaped my transition from brand management to product management.
Reflections on being named among India's Top 200 women-driven startups by Niti Aayog, and what the ecosystem still needs to change for women founders.
Structured approaches to prioritisation, experimentation, and early-stage growth I learned at Y Combinator Startup School — and how they reshaped PitchNDA's roadmap.
How recognising a pain point in the creator economy led me to leave a successful brand management career and build a secure file-sharing platform from scratch.
Inside the process of executing national and APAC go-to-market for beauty brands, from adapting global master creatives to managing Bollywood brand ambassadors and coordinating 10-member cross-functional teams.
How leading the B'lue by Danone campaign from pilot to national rollout taught me that great marketing begins with genuine consumer understanding, not creative briefs.