Product Manager and growth strategist with 13+ years of experience building and scaling products across marketplaces, SaaS, and consumer brands. Two-time founder, Chartered Manager, MBA from University of Glasgow Adam Smith Business School.https://www.amritasarkar.com/en-gbhttps://www.amritasarkar.com/blog/product-manager-toolkit-ai-driven-decision-making-2025/https://www.amritasarkar.com/blog/product-manager-toolkit-ai-driven-decision-making-2025/A practical framework for product managers to integrate AI tools into research, strategy, and execution workflows — drawn from real experience across beauty tech, fantasy gaming, and cross-border trade.Wed, 10 Dec 2025 00:00:00 GMTAI and TechnologyAI in marketingproduct managementAI tools for PMsdecision makinggenerative AIproduct strategyhttps://www.amritasarkar.com/blog/women-led-businesses-scale-globally-dhl-fellowship/https://www.amritasarkar.com/blog/women-led-businesses-scale-globally-dhl-fellowship/How I used product management and AI tools to help a women-led Ugandan skincare brand prepare for US, UK, and EU export through the DHL MBA Fellowship.Sat, 20 Sep 2025 00:00:00 GMTWomen in Leadershipwomen in tech entrepreneurshipcross-border tradedigital transformationAI in marketingsocial enterpriseinternational expansionhttps://www.amritasarkar.com/blog/energy-transition-strategy-product-thinking-renewables/https://www.amritasarkar.com/blog/energy-transition-strategy-product-thinking-renewables/How applying product management frameworks to an energy transition strategy helped size a £1.275bn TAM and design commercial pricing models for the renewables equipment market.Sat, 05 Jul 2025 00:00:00 GMTProduct Strategyenergy transitionproduct strategyrenewablesB2B strategymarket sizingnet zerohttps://www.amritasarkar.com/blog/mba-at-30-product-manager-career-reinvention/https://www.amritasarkar.com/blog/mba-at-30-product-manager-career-reinvention/The decision framework behind pursuing an MBA at the University of Glasgow Adam Smith Business School after 12+ years of industry experience, two startups, and a product management career.Tue, 15 Oct 2024 00:00:00 GMTCareer DevelopmentMBA for marketerscareer transition to product managementUniversity of Glasgowcareer reinventionlifelong learninghttps://www.amritasarkar.com/blog/building-two-sided-marketplaces-supply-demand-trust/https://www.amritasarkar.com/blog/building-two-sided-marketplaces-supply-demand-trust/Practical frameworks for solving the chicken-and-egg problem, managing supplier relationships, and building trust in two-sided marketplaces, drawn from building Greenflip.Tue, 10 Oct 2023 00:00:00 GMTProduct Strategytwo-sided marketplaceproduct-led growthmarketplace strategysupply chainconsumer trustD2C marketplace buildinghttps://www.amritasarkar.com/blog/d2c-marketplace-indian-tribal-artisans-greenflip/https://www.amritasarkar.com/blog/d2c-marketplace-indian-tribal-artisans-greenflip/The story of building Greenflip from zero: a two-sided marketplace connecting 50+ Indian tribal artisans to 800+ global customers in the £2.6bn handicraft sector.Sat, 20 May 2023 00:00:00 GMTStartup BuildingD2C marketplace buildingstartup founder lessonssocial entrepreneurshipe-commercetwo-sided marketplacehttps://www.amritasarkar.com/blog/building-product-regulated-market-fantasy-gaming-india/https://www.amritasarkar.com/blog/building-product-regulated-market-fantasy-gaming-india/How to build product foundations that balance competing constraints: regulatory compliance across fragmented state laws, real-time data, payment security, and growth mechanics.Sun, 15 May 2022 00:00:00 GMTProduct Strategyproduct managementregulated marketscompliancefantasy gamingMVP developmenthttps://www.amritasarkar.com/blog/stanford-product-management-fantasy-gaming/https://www.amritasarkar.com/blog/stanford-product-management-fantasy-gaming/How applying Stanford's product management frameworks to a 0-to-1 fantasy cricket prediction platform achieved 1.2M monthly impressions and 3x ROAS.Mon, 22 Nov 2021 00:00:00 GMTProduct Strategyproduct-led growthproduct managementfantasy gamingStanforduser researchexperimentationhttps://www.amritasarkar.com/blog/15-product-launches-b2b-go-to-market/https://www.amritasarkar.com/blog/15-product-launches-b2b-go-to-market/Lessons from leading go-to-market for 15+ connectivity product launches across multiple Indian metro markets, coordinating across Product, Sales, Engineering, and agency partners.Thu, 18 Feb 2021 00:00:00 GMTGrowth Marketinggo-to-market strategyproduct launch strategyB2B marketingproduct marketingcross-functional teamshttps://www.amritasarkar.com/blog/growth-marketing-playbook-b2b-abm-automation/https://www.amritasarkar.com/blog/growth-marketing-playbook-b2b-abm-automation/A practical guide to implementing ABM programmes and marketing automation that increased qualified B2B leads by 15% and improved MQL-to-SQL conversion by 18%.Sat, 12 Sep 2020 00:00:00 GMTGrowth Marketinggrowth marketing strategyaccount-based marketingmarketing automationB2B marketingHubSpotlead generationhttps://www.amritasarkar.com/blog/ai-transforming-skincare-india-first-ai-beauty-app/https://www.amritasarkar.com/blog/ai-transforming-skincare-india-first-ai-beauty-app/What I learned leading product positioning and launch for Skin Beauty Pal, India's first AI-powered skincare app using image processing for personalised recommendations.Tue, 15 Oct 2019 00:00:00 GMTAI and TechnologyAI in marketingbeauty techproduct marketingAI skincareconsumer technologyproduct launchhttps://www.amritasarkar.com/blog/strategic-innovation-product-managers-iit-delhi/https://www.amritasarkar.com/blog/strategic-innovation-product-managers-iit-delhi/How the IIT Delhi Executive Management Program in Strategic Innovation and Business Analytics shaped my transition from brand management to product management.Sat, 20 Jul 2019 00:00:00 GMTCareer Developmentcareer transition to product managementstrategic innovationexecutive educationdigital marketingbusiness analyticsIIT Delhihttps://www.amritasarkar.com/blog/women-led-startups-india-breaking-barriers/https://www.amritasarkar.com/blog/women-led-startups-india-breaking-barriers/Reflections on being named among India's Top 200 women-driven startups by Niti Aayog, and what the ecosystem still needs to change for women founders.Thu, 08 Nov 2018 00:00:00 GMTWomen in Leadershipwomen in tech entrepreneurshipwomen in leadershipIndian startupsdiversity in techstartup ecosystem Indiahttps://www.amritasarkar.com/blog/y-combinator-startup-school-building-products/https://www.amritasarkar.com/blog/y-combinator-startup-school-building-products/Structured approaches to prioritisation, experimentation, and early-stage growth I learned at Y Combinator Startup School — and how they reshaped PitchNDA's roadmap.Mon, 25 Jun 2018 00:00:00 GMTStartup BuildingYC Startup Schoolstartup founder lessonsproduct-led growthexperimentationlean startuphttps://www.amritasarkar.com/blog/brand-manager-to-startup-founder-pitchnda/https://www.amritasarkar.com/blog/brand-manager-to-startup-founder-pitchnda/How recognising a pain point in the creator economy led me to leave a successful brand management career and build a secure file-sharing platform from scratch.Mon, 10 Apr 2017 00:00:00 GMTStartup Buildingstartup founder lessonswomen in tech entrepreneurshipco-founder journeygig economyproduct visionhttps://www.amritasarkar.com/blog/managing-million-dollar-brand-launches-loreal-paris/https://www.amritasarkar.com/blog/managing-million-dollar-brand-launches-loreal-paris/Inside the process of executing national and APAC go-to-market for beauty brands, from adapting global master creatives to managing Bollywood brand ambassadors and coordinating 10-member cross-functional teams.Wed, 20 Aug 2014 00:00:00 GMTBrand Managementbrand management FMCGproduct launch strategyAPAC marketinggo-to-market executioncross-functional leadershiphttps://www.amritasarkar.com/blog/award-winning-fmcg-campaigns-consumer-insight/https://www.amritasarkar.com/blog/award-winning-fmcg-campaigns-consumer-insight/How leading the B'lue by Danone campaign from pilot to national rollout taught me that great marketing begins with genuine consumer understanding, not creative briefs.Fri, 15 Mar 2013 00:00:00 GMTBrand ManagementFMCG marketingconsumer insightbrand campaignsdigital marketingaward-winning campaigns