C
2021 — 2022 CricHit
Product Manager · Droit
0-to-1 real-time cricket prediction platform with AI-generated ball-by-ball prediction questions.
#Product Management#Fantasy Gaming#AI#Growth
Product · Growth · Two-time Founder
Building products
that scale.
I'm Amrita Sarkar — a Product Manager and growth strategist with 13+ years across marketplaces, SaaS, and consumer brands. From 0-to-1 ventures to enterprise go-to-market, I pair strategy with hands-on execution across India and the UK.
13+ yrs
Product & Growth
13+
Years of Experience
2
Startups Founded
15+
Product Launches
4
Industry Awards
What I do
Four threads, one throughline
Four threads run through my work — building products, driving growth, launching brands, and founding ventures.
Product Management
0-to-1 product building, roadmapping, and discovery across marketplaces, SaaS, and consumer apps.
Growth & GTM
Go-to-market execution, account-based marketing, and marketing automation that moves real metrics.
Brand Launches
Award-winning FMCG and consumer campaigns across TV, digital, and OOH for global brands.
Founding & Advisory
Two ventures founded, plus cross-border strategy and digital transformation consulting.
Selected Projects
Products built, ventures launched, and campaigns delivered
P
2016 — 2019 PitchNDA
Co-Founder · PitchNDA
Secure file-sharing platform with auto-generated NDAs, protecting creators' work in the gig economy.
#Startup#Product Vision#Creator Economy#AI-powered NDAs
G
2023 — 2024 Greenflip
Founder · Greenflip
D2C marketplace connecting Indian tribal artisans with global customers in the £2.6bn handicraft sector.
#D2C#Marketplace#Social Enterprise#No-Code
K
2025 Kedi Organics
Strategy Consultant · DHL Fellowship
Digital transformation for a women-led Ugandan premium shea butter skincare brand, preparing for US, UK, and EU export.
#Digital Transformation#AI#Cross-border Trade#Women-led Business
Awards & Recognition
Recognised for excellence in brand strategy, digital innovation, and entrepreneurship
Gold Branded Content & Entertainment (Abby Awards) Silver Digital: Creative Use of Social Media (Abby Awards) Bronze Digital: Branded Content & Branded Game (Abby Awards) Bronze Digital Craft: Use of Technology (Abby Awards) Top 200 Women-Driven Startups (Niti Aayog, Govt of India) Top 25 WEQ 2018 (AnitaB.org)
Top 25 Startups at Empower 2018 (Empower)
Selected Startup Grind 2019 (San Francisco) Graduate Y Combinator Startup School (2018) Best Performance Q2 2019-20 (Pers Active Lab)
DHL Fellow GoTrade Fellowship (Selected from 150+ universities) Distinction MBA Dissertation (University of Glasgow) Latest Articles
Insights on product strategy, growth marketing, and building ventures
AI and Technology
The Product Manager's Toolkit for AI-Driven Decision Making in 2025
A practical framework for product managers to integrate AI tools into research, strategy, and execution workflows — drawn from real experience across beauty tech, fantasy gaming, and cross-border trade.
#AI in marketing#product management
Read →
Women in Leadership
Helping Women-Led Businesses Scale Globally: Lessons from the DHL UK-Africa Fellowship
How I used product management and AI tools to help a women-led Ugandan skincare brand prepare for US, UK, and EU export through the DHL MBA Fellowship.
#women in tech entrepreneurship#cross-border trade
Read →
Product Strategy
Energy Transition Strategy: How Product Thinking Applies to the Renewables Sector
How applying product management frameworks to an energy transition strategy helped size a £1.275bn TAM and design commercial pricing models for the renewables equipment market.
#energy transition#product strategy
Read →
Frequently Asked Questions
A quick primer on who I am and what I do
Who is Amrita Sarkar?
Amrita Sarkar is a Product Manager and growth strategist with 13+ years of experience across advertising, startup founding, and product leadership. She has co-founded two ventures — PitchNDA and Greenflip — and led product and go-to-market work across fantasy gaming, telecom, beauty tech, and cross-border trade. She holds an MBA from the University of Glasgow Adam Smith Business School and is a Chartered Manager.
What does Amrita Sarkar work on?
She works on product strategy and roadmap, growth marketing and account-based marketing, go-to-market execution for new product launches, and two-sided marketplaces. Her background spans 0-to-1 product building, FMCG brand launches, AI-integrated products, and no-code MVP development.
What has Amrita Sarkar founded?
She co-founded PitchNDA, a secure file-sharing platform for creators recognised among India's Top 200 women-driven startups by Niti Aayog and a Y Combinator Startup School graduate. She later founded Greenflip, a D2C marketplace connecting Indian tribal artisans with global customers, reaching 50+ suppliers and 800+ customers.
What is Amrita Sarkar’s educational background?
She holds an MBA from the University of Glasgow Adam Smith Business School (Distinction on her dissertation), completed Stanford University's Product Management programme and IIT Delhi's Executive Management Program, and is a Chartered Manager (CMgr).
How can I get in touch with Amrita Sarkar?
You can reach Amrita through the contact form on this site, or connect with her on LinkedIn. She is open to product collaborations, growth and go-to-market consulting, speaking invitations, and press enquiries.
Let's build something
Have a product worth scaling?
Whether it's product strategy, growth marketing, or building ventures from zero — I'd love to hear from you.