Selected work · 10 projects

A portfolio of products, ventures & campaigns

Products built, ventures launched, and campaigns delivered across startups, agencies, and consulting — spanning fantasy gaming, marketplaces, beauty tech, cross-border trade, and global brands.

C
2021 — 2022

CricHit

Product Manager · Droit

0-to-1 real-time cricket prediction platform with AI-generated ball-by-ball prediction questions.

1.2M monthly impressions 3x ROAS Scaled from concept to launch
#Product Management#Fantasy Gaming#AI#Growth
P
2016 — 2019

PitchNDA

Co-Founder · PitchNDA

Secure file-sharing platform with auto-generated NDAs, protecting creators' work in the gig economy.

YC Startup School graduate Niti Aayog Top 200 Startup Grind SF 2019
#Startup#Product Vision#Creator Economy#AI-powered NDAs
G
2023 — 2024

Greenflip

Founder · Greenflip

D2C marketplace connecting Indian tribal artisans with global customers in the £2.6bn handicraft sector.

50+ suppliers 800+ customers 40% margins
#D2C#Marketplace#Social Enterprise#No-Code
K
2025

Kedi Organics

Strategy Consultant · DHL Fellowship ↗

Digital transformation for a women-led Ugandan premium shea butter skincare brand, preparing for US, UK, and EU export.

30% reduction in operational overhead AI-integrated sales system Export-ready brand repositioning
#Digital Transformation#AI#Cross-border Trade#Women-led Business
H
2025

Heyando

Product Builder · DHL Fellowship ↗

AI-integrated sales and inventory tracking system built for Kedi Organics to operationalise scale.

Improved forecasting reliability Standardised workflows Export readiness
#AI#Operations#Product Development
S
2019

Skin Beauty Pal

Product Marketing Manager · Pers Active Lab

India's first AI-powered skincare app using image processing for personalised recommendations.

Google Play launch GTM positioning Best Performance Award Q2 2019-20
#AI#Beauty Tech#Product Launch#Consumer App
W
2025

Worley Energy Transition

Strategy Analyst (MBA) · Worley ↗

UK renewables equipment market strategy for an Aberdeen-based company diversifying from oil and gas.

£1.275bn TAM sizing Commercial pricing models Distinction grade (20/22)
#Energy Transition#Strategy#B2B#Market Sizing
L
2014 — 2016

L'Oréal Paris #YouCannes

Senior Brand Project Manager · McCann Worldgroup ↗

Global digital campaign for L'Oréal Paris across India and APAC markets.

India ranked #1 globally in digital & PR Record social engagement across APAC Multi-market launch assets
#Brand Management#APAC#Digital Campaign#L'Oréal
L
2013 — 2014

Lakmé 9to5

Senior Brand Executive · Publicis Groupe ↗

End-to-end go-to-market for Lakmé 9to5 long-wear portfolio across TV, print, digital, and OOH.

$1M+ launch campaigns 120+ assets delivered New product launches (Crease-less Lipstick, Frosties)
#FMCG#Brand Launch#Multi-channel#Beauty
B
2012 — 2013

B'lue by Danone

Brand Executive · Scarecrow M&C Saatchi ↗

Award-winning "Reveal Yourself" campaign for B'lue by Danone functional beverage launch.

500K views, 150K engagements in 7 days Gold + Silver + 2x Bronze Abby Awards National rollout
#FMCG#Award-winning#Digital Campaign#Brand Launch

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