Projects
A selection of products built, ventures launched, and campaigns delivered across startups, agencies, and consulting
CricHit
Product Manager · Droit
0-to-1 real-time cricket prediction platform with AI-generated ball-by-ball prediction questions.
Key Outcomes
- 1.2M monthly impressions
- 3x ROAS
- Scaled from concept to launch
PitchNDA
Co-Founder · PitchNDA
Secure file-sharing platform with auto-generated NDAs, protecting creators' work in the gig economy.
Key Outcomes
- YC Startup School graduate
- Niti Aayog Top 200
- Startup Grind SF 2019
- Top 25 WEQ Anita.B
Greenflip
Founder · Greenflip
D2C marketplace connecting Indian tribal artisans with global customers in the £2.6bn handicraft sector.
Key Outcomes
- 50+ suppliers
- 800+ customers
- 40% margins
- MVP in 15 days (no-code)
- Breakeven in one quarter
Kedi Organics
Strategy Consultant · DHL Fellowship ↗
Digital transformation for a women-led Ugandan premium shea butter skincare brand, preparing for US, UK, and EU export.
Key Outcomes
- 30% reduction in operational overhead
- AI-integrated sales system
- Export-ready brand repositioning
Heyando
Product Builder · DHL Fellowship ↗
AI-integrated sales and inventory tracking system built for Kedi Organics to operationalise scale.
Key Outcomes
- Improved forecasting reliability
- Standardised workflows
- Export readiness
Skin Beauty Pal
Product Marketing Manager · Pers Active Lab
India's first AI-powered skincare app using image processing for personalised recommendations.
Key Outcomes
- Google Play launch
- GTM positioning
- Best Performance Award Q2 2019-20
Worley Energy Transition
Strategy Analyst (MBA) · Worley ↗
UK renewables equipment market strategy for an Aberdeen-based company diversifying from oil and gas.
Key Outcomes
- £1.275bn TAM sizing
- Commercial pricing models
- Distinction grade (20/22)
L'Oréal Paris #YouCannes
Senior Brand Project Manager · McCann Worldgroup ↗
Global digital campaign for L'Oréal Paris across India and APAC markets.
Key Outcomes
- India ranked #1 globally in digital & PR
- Record social engagement across APAC
- Multi-market launch assets
Lakmé 9to5
Senior Brand Executive · Publicis Groupe ↗
End-to-end go-to-market for Lakmé 9to5 long-wear portfolio across TV, print, digital, and OOH.
Key Outcomes
- $1M+ launch campaigns
- 120+ assets delivered
- New product launches (Crease-less Lipstick, Frosties)
B'lue by Danone
Brand Executive · Scarecrow M&C Saatchi ↗
Award-winning "Reveal Yourself" campaign for B'lue by Danone functional beverage launch.
Key Outcomes
- 500K views, 150K engagements in 7 days
- Gold + Silver + 2x Bronze Abby Awards
- National rollout