Amrita Sarkar
Amrita Sarkar

About Me

I'm a Product Manager with over thirteen years of experience spanning advertising agencies, startup founding, and product leadership. My career has taken me from leading award-winning FMCG campaigns at agencies like McCann Worldgroup, Publicis Groupe, and Scarecrow M&C Saatchi to co-founding two ventures — PitchNDA and Greenflip — that tackled real problems in the creator economy and artisan commerce.

Along the way, I've built products across fantasy gaming, telecom, beauty tech, and cross-border trade. I've shipped a real-time cricket prediction platform that achieved 1.2 million monthly impressions, designed marketing automation stacks that grew B2B leads by 15%, and built a D2C marketplace connecting Indian tribal artisans with global customers.

In 2024, I chose to pursue an MBA at the University of Glasgow Adam Smith Business School — a decision to formalise the strategic and analytical thinking I'd developed through a decade of practice. During my MBA, I consulted on UK energy transition strategy for Worley, led digital transformation for a women-led Ugandan skincare brand through the DHL & GBSN GoTrade Fellowship, and graduated with a Distinction on my dissertation.

I'm a Chartered Manager, a Y Combinator Startup School graduate, and was recognised among India's Top 200 women-driven startups by Niti Aayog. I bring a blend of operator experience, strategic depth, and genuine curiosity about how products create value.

Career Journey

From brand management at global agencies to founding startups to an MBA — a career built on curiosity, execution, and impact

2025

MBA Fellowship — DHL & GBSN GoTrade

DHL ↗

Strategic consulting fellowship for UK-Africa trade. Led digital transformation for Kedi Organics, a women-led Ugandan skincare brand.

2025

Product & Strategy Analyst (MBA Project)

Worley ↗

UK energy transition strategy. Developed £1.275bn TAM sizing and commercial pricing models. Attained Distinction.

2024 — 2025

MBA Student

University of Glasgow Adam Smith Business School ↗

Full-time MBA with focus on strategy, innovation, and international business.

2023 — 2024

Founder

Greenflip

Built a D2C marketplace connecting Indian tribal artisans with global customers. 50+ suppliers, 800+ customers, MVP in 15 days.

2021 — 2022

Product Manager

Droit

Led 0-to-1 real-time cricket prediction platform (CricHit). 1.2M monthly impressions, 3x ROAS.

2020 — 2021

Product Marketing Manager

Spectra ↗

Led go-to-market for 15+ connectivity product launches. Increased B2B leads by ~15% through ABM programmes.

2019

Product Marketing Manager

Pers Active Lab

Led product positioning for India's first AI-powered skincare app, Skin Beauty Pal.

2016 — 2019

Co-Founder

PitchNDA

Secure file-sharing platform for creators. YC Startup School graduate. Top 200 Niti Aayog women-driven startups.

2014 — 2016

Senior Brand Project Manager

McCann Worldgroup ↗

Led national and APAC go-to-market for L'Oréal Paris. Delivered the #YouCannes global campaign — India ranked #1.

2013 — 2014

Senior Brand Executive

Publicis Groupe ↗

Led go-to-market for Lakmé 9to5 long-wear portfolio. Managed $1M+ multi-channel launch campaigns.

2012 — 2013

Brand Executive

Scarecrow M&C Saatchi ↗

Led award-winning B'lue by Danone campaign. Gold, Silver, and Bronze at the Abby Awards.

2011

Digital Marketing Intern

FCB Ulka ↗

CRM and online brand reputation for Tata Motors, Maybelline, and ITC.

2010 — 2011

Project Assistant

Magic Lantern Foundation

Non-profit focused on media and human rights. On-site researcher and film festival organiser.

Education & Certifications

2019

Executive Management Program — Strategic Innovation, Digital Marketing, Business Analytics

IIT Delhi, Department of Management Studies ↗
2018

Startup School

Y Combinator ↗
2011 ��� 2012

P.G. Diploma in Advertising and Marketing Communications

Xavier Institute of Communications ↗
Certification

Chartered Manager (CMgr)

Chartered Management Institute ↗

Skills & Expertise

Product Strategy & Roadmap Growth Marketing & ABM Go-to-Market Execution Two-Sided Marketplaces User Research & Discovery Data-Driven Decision Making Marketing Automation Brand Management (FMCG) Cross-functional Leadership AI Product Integration No-Code Product Development Market Sizing & TAM Analysis