About Me
I'm a Product Manager with over thirteen years of experience spanning advertising agencies, startup founding, and product leadership. My career has taken me from leading award-winning FMCG campaigns at agencies like McCann Worldgroup, Publicis Groupe, and Scarecrow M&C Saatchi to co-founding two ventures — PitchNDA and Greenflip — that tackled real problems in the creator economy and artisan commerce.
Along the way, I've built products across fantasy gaming, telecom, beauty tech, and cross-border trade. I've shipped a real-time cricket prediction platform that achieved 1.2 million monthly impressions, designed marketing automation stacks that grew B2B leads by 15%, and built a D2C marketplace connecting Indian tribal artisans with global customers.
In 2024, I chose to pursue an MBA at the University of Glasgow Adam Smith Business School — a decision to formalise the strategic and analytical thinking I'd developed through a decade of practice. During my MBA, I consulted on UK energy transition strategy for Worley, led digital transformation for a women-led Ugandan skincare brand through the DHL & GBSN GoTrade Fellowship, and graduated with a Distinction on my dissertation.
I'm a Chartered Manager, a Y Combinator Startup School graduate, and was recognised among India's Top 200 women-driven startups by Niti Aayog. I bring a blend of operator experience, strategic depth, and genuine curiosity about how products create value.
Career Journey
From brand management at global agencies to founding startups to an MBA — a career built on curiosity, execution, and impact
MBA Fellowship — DHL & GBSN GoTrade
DHL ↗Strategic consulting fellowship for UK-Africa trade. Led digital transformation for Kedi Organics, a women-led Ugandan skincare brand.
Product & Strategy Analyst (MBA Project)
Worley ↗UK energy transition strategy. Developed £1.275bn TAM sizing and commercial pricing models. Attained Distinction.
MBA Student
University of Glasgow Adam Smith Business School ↗Full-time MBA with focus on strategy, innovation, and international business.
Founder
Greenflip
Built a D2C marketplace connecting Indian tribal artisans with global customers. 50+ suppliers, 800+ customers, MVP in 15 days.
Product Manager
Droit
Led 0-to-1 real-time cricket prediction platform (CricHit). 1.2M monthly impressions, 3x ROAS.
Product Marketing Manager
Spectra ↗Led go-to-market for 15+ connectivity product launches. Increased B2B leads by ~15% through ABM programmes.
Product Marketing Manager
Pers Active Lab
Led product positioning for India's first AI-powered skincare app, Skin Beauty Pal.
Co-Founder
PitchNDA
Secure file-sharing platform for creators. YC Startup School graduate. Top 200 Niti Aayog women-driven startups.
Senior Brand Project Manager
McCann Worldgroup ↗Led national and APAC go-to-market for L'Oréal Paris. Delivered the #YouCannes global campaign — India ranked #1.
Senior Brand Executive
Publicis Groupe ↗Led go-to-market for Lakmé 9to5 long-wear portfolio. Managed $1M+ multi-channel launch campaigns.
Brand Executive
Scarecrow M&C Saatchi ↗Led award-winning B'lue by Danone campaign. Gold, Silver, and Bronze at the Abby Awards.
Digital Marketing Intern
FCB Ulka ↗CRM and online brand reputation for Tata Motors, Maybelline, and ITC.
Project Assistant
Magic Lantern Foundation
Non-profit focused on media and human rights. On-site researcher and film festival organiser.